Yes, especially after the fact. The course helped me structure my approach australia email list and better understand the specificities of this channel . The training at HEC is a leadership training course: we’re in the strategic field, not in the operational tutorial . But precisely, it allowed me to gain perspective on my actions.
What did you learn during this training that helped you create more impactful content?
Above all, I acquired a solid foundation in marketing . It’s like learning in our offer you will find highest quality the highway code before driving. What I liked is that there is no “right” answer. You have to test, observe, and adjust. It taught me to evaluate my actions and iterate, without trying to control everything from the start .
Was there a turning point or key moment during the training that prompted you to take action?
The exam was a good excuse. Without it, I probably would have postponed the launch. The academic setting gave me the opportunity to practically apply what we were seeing in class, and that’s valuable .
What do you think are the key elements of content that works well on social media?
You have to set the right framework: who is speaking, why, and to whom . My “hook” is the problem I am going to address, and my legitimacy to talk about it. I am not here in a suit to get clients. I am here to explain, to help. What works is understanding the needs of your audience . I even tested videos with AI avatars: result, 150,000 views in taiwan lists real life, 20,000 with AI. Humans remain irreplaceable.
You’re in a fairly “traditional” sector. Do you think all companies, even in more traditional fields like insurance, would benefit from investing in
Not necessarily. I can experiment freely, but in big companies, there are too many constraints: branding, corporate tone, etc. It ruins spontaneity. And often, they replicate the same content as on other platforms. is a different language. You have to play the game. You can gain visibility there, but conversion? Not sure. Unless you offer educational content, delivered by real experts .