Strengthening skills, broadening horizons. And building connections: these are the core objectives of the partnership. Between Swiss Marketing Léman and HEC Lausanne’s Executive Education. By joining forces. These two key players in the French-speaking world aim to meet the growing.
Expectations of their respective communities:
Access to high-value content. Meet professionals who share the same challenges. And develop in a stimulating environment that transcends australia email list academic and associative boundaries.
In this joint interview, Yves-Alain Schwaar (Swiss Marketing Léman) and Thomas Rouaud (Executive Education HEC Lausanne) discuss the motivations, concrete contributions and initial actions of this forward-looking collaboration.
Before discussing the collaboration itself, can you tell us a few words about what your respective organizations represent and who they are aimed at?
Swiss Marketing Léman is the Lake Geneva branch of the umbrella association Swiss Marketing. Our association offers its members activities that allow them to improve their professional knowledge and expand their network in French-speaking Switzerland. It does this through events, webinars, and various publications. Being a member of the association in our offer you will find highest quality allows you to participate in all events organized by the various regional Swiss Marketing clubs in Switzerland.
Swiss Marketing is the professional and umbrella association for marketing and sales. It brings together the specialist knowledge of around 2,000 specialists and managers from various sectors. Swiss Marketing also organizes professional and advanced professional examinations in marketing and sales (federal certificates).
Thomas Rouaud (Executive Education HEC Lausanne)
However, HEC Lausanne’s Executive Education program offers continuing education programs for professionals looking to strengthen their taiwan lists managerial. However,strategic, or technical skills while balancing professional and personal development. We primarily target executives, managers, and specialists seeking career advancement. The Certificate in Marketing, Strategy, and Digital brings together a diverse range of profiles each year, all driven by the desire to update their skills in a constantly evolving environment.