Technology is continually influencing the way consumers shop. While the success of e-commerce was doubted a few years ago, it’s phone number list now a given. For the Lockwood boutique in Antwerp, while online sales were only 5 per month at the start of its launch, today, online sales represent 40% of its turnover!
Today, there are a myriad of sales channels . Any How Technology electronic device or social network is a potential source of sales. Retailers are therefore forced to adapt and evolve at the same pace. In this article, we summarize the Adyen survey and highlight the key points that will impact retailers this year.
The three main consumer expectations in 2018
Comfort
These days, consumers simply want to buy when and where they want, but also how they want. By browsing the internet, they can where to use your ctas buy without queuing and pay easily and quickly. Investing in technology that allows for payment, for example, with a single click will not only help you avoid losing sales but also increase long-term loyalty .
The context How Technology
Consumers expect a consistent shopping experience across all touchpoints and sales channels. Enabling a seamless shopping journey between channels ( omnichannel solution ) will ensure your consumers come back.
The control
Shoppers want to be in control: they want to control how their data is used, they want to choose their preferred payment method , and they aero leads also want to decide when they want to shop, not just during your opening hours.
What are Spendsetters ?
Spendsetters are the most demanding technology users with the highest standards for a digital shopping experience. In Europe, nearly 51% of all consumers fall into this category.
Among the so-called millennials (18-34 years old), three out of five consumers are considered.