How does Clouds Social Media : Clouds of Fashion and Laurentine are present on all sorts of channels: Facebook, Instagram, Pinterest. This way, customers have multiple daily points of contact with the brand and the people behind it.
- Integrated social media sales
- : By using social media, you can place outfits that can be purchased directly in just a few clicks and that are linked to the product page on the website. Customers can also order online and up the next day in-store. When they accurate cleaned numbers list from frist database come to the store, they often buy something extra.
- Omnichannel : It’s more professional and credible to have both an online store and a physical location. In Belgium, people are more skeptical when there’s only an online store.
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Branding How does Clouds
:
- “I’ve always put a lot of effort into branding and the experience. From the beginning, pink has been the center of attention because it give urgency to your calls stands out. “When we first opened in Knokke, we had bright pink shopping bags, and people on the street started asking where they were from. This allowed us to attract new people to our store without much effort.”
- The person behind the brand :
- “I use social media to showcase my experiences as a 26-year-old entrepreneur. I try to separate my Clouds of Fashion accounts from my personal ones. I really try to tell my story, also through weekly blogs, where I try to create How does Clouds a realistic picture of what’s going on in my life
Service and experience
- “When people buy something from us, they receive a ticket with the message ‘If you post something on social media, tag us.’ And every month, we choose a ‘Happy Clouds of Fashion Girl’ who receives a €100 voucher. If the customer advertises you this way, it’s the best advertising you can have.”
- Events : We organize several events: Late aero leads Night Shopping, Clouds of Fashion Shows, Major Closetsale with Jani TV, and grand store openings, like in Ghent. Although some events are not profitable, we notice that we sell much more afterward.