Creating a strong brand positioning strategy is not an easy new zealand telegram data task in today’s highly saturated markets. People’s attention spans are shorter than ever before and running a company website is not enough anymore to stand out from the crowd. The art of storytelling has been used for millennia to win and influence people. Therefore, it’s not surprising that marketers also frequently use it to create an appealing brand identity that differentiates them from their competition and engages their target audience on an emotional level. In fact, every culture is based on a set of stories we commonly refer to as mythology—Greek and Roman mythology being the most famous ones. Religions also use the art of storytelling to make morality accessible and appealing to ordinary people.
The Art of Storytelling
The art of storytelling is the oldest cultural activity in human history. 7 steps for scholarship link building People have been telling and sharing stories for entertainment and educational reasons since the beginning of times. In fact, storytelling is much more ancient than writing. Well before written text, people had conveyed their stories through cave painting, rock art, ritual chanting, and oral narration. It seems human beings have an inherent need to weave narratives to understand the surrounding world and their own lives. The first written story was the Epic of Gilgamesh, an epic poem from ancient Mesopotamia, written around 2100 B.C. in the Sumerian language. The story was carved on several stone tablets and this way it could have spread to different parts of Asia and even Europe relatively quickly.
Brand Positioning and Storytelling
It’s not just writers and religious leaders who make use of the art of storytelling. antigua and barbuda business directory The most successful brands and companies approach their audience through well-thought-out stories as well. Brand positioning aims to construct the story of a brand or product, with all the necessary elements from the narrative to imagery. If you want to position a brand in a market niche efficiently, you need to create a brand story that sticks to the mind of consumers and engages them on the emotional level. According to the most well-known definition penned by Philip Kotler,