One of the biggest difficulties for a physician isn’t always the practice of medicine itself. It’s attracting new patients to your practice. In a hyper-connected world with a plethora of free social media platforms available. Social media for doctors can prove to be an invaluable resource to attract new patients. While not every physician on Facebook will be the next “Dr. Pimple Popper?” and there are certainly concerns about privacy and liability. Physicians can still take advantage of these largely free platforms to advertise their practice.
- Create a Website
This should go without saying? gambling data mexico but it does bear mentioning. The best social media marketing ideas mean nothing if potential patients don’t have a URL to visit to learn more about your practice and staff! Make sure your website uses search engine optimization (SEO) to ensure your website will appear near the top of search engine results. A simple trick to SEO is to ask yourself? “What would I type while looking for a medical practice like mine?”
In a hyper-connected world? relying on just one social media platform isn’t going to cut it!
Your practice should be actively engaged not only on Facebook? but Twitter? Instagram? and even Google My Business. Each of these platforms has their own merits and different audiences; while you may not want to use all of them? just know that the more platforms you use? the more you increase your social media reach to promote your practice.
For example? Facebook averages Why discover the HSE S k 2004 vintage? about 2.23 billion monthly active users (MAUs)? while Instagram hosts around 1 billion MAUs. While Google My Business isn’t considered a traditional social 11-social-media-marketing-ideas media platform? listing your business on Google helps boost your SEO? resulting in more potential patients finding your website more easily.
The very concept of organic social media is that people?
or patients? notice your posts? well? organically. The more frequent you post? the higher the chance a potential patient will see your posts and click to find more information about your practice. Assign a person on your staff to be in charge of your social media presence and schedule regular posts to be uploaded daily or weekly.
- Social Media as an Office Tool
Don’t be afraid to implement mobile lead social media platforms for simple administrative tasks such as posting office hours? website address? or the office phone number. At the very least? include the office phone number and type(s) of medical 11-social-media-marketing-ideas services and treatments a patient can find at your office. Social media marketing for medical professionals doesn’t require “marketing tricks” to be effective! . Make this information available and easy to find!
- Boosted and Sponsored Posts
Facebook? for example? has two different 11-social-media-marketing-ideas options. You can pay to “boost” your posts? which means you pay Facebook a fee to have your posts appear higher on news feeds. This ensures a higher probability that people will engage with your posts. Another option is to pay for sponsored posts. Sponsored posts are ads that appear on the news feed of readers (and note that they are “sponsored” or paid ads in the post).
While you may not want to pay for advertisement on free platforms? Facebook? Twitter? and other platforms are continually diminishing the amount of organic social media feeds available for its users. These paid options are available and designed to increase the amount of traffic your site receives